“The Blair Witch Project” was released in theaters on July 30, 1999, and quickly became a cultural phenomenon. This film, notable for its low-budget production and use of found footage style, revolutionized the horror genre and filmmaking in general. It employed guerrilla marketing tactics and early internet promotions to create an aura of mystery, making it one of the most profitable indie films of all time. The movie’s innovative approach to storytelling and marketing left an indelible mark on the film industry, influencing both horror filmmakers and the marketing strategies of future films.
